CLARK develops and operates an online platform for insurance cover and advice. The Company offers online insurance accounts, membership, and consulting services via chat, phone and email.
How can young brands like CLARK be successful in the digital era? It's possible to get customers’ attention only by being meaningful and relatable. It is essential to strive for uniqueness in the image and communication to create an interaction, to open up a dialogue.
Customers are aware that all companies are fighting for their attention across all platforms … And insurance might be the last thing they want on their mind.
So how can we show that this topic can be simple and allow to feel peace of mind? Reduce the stress – enjoy the simple solutions.
To offer the customer a solution to their insurance struggle, we developed several stories under one campaign roof . Those campaign stories are based upon the idea of getting your stuff together – Komm mal CLARK (in German).
Brand Campaign "Komm mal CLARK"
PACKAGE 2 - extention of the campaign
The idea behind the package 2 was to show what a world without CLARK looks like and at the same time highlight Clark benefits.
We created three different storylines, which all show us a different scenario of the same hero who lost track of his insurances. With lots of humour and exaggeration, we create a visual idea of what it means to Komm mal CLARK.
For the package 2 three TV spots were filmed in Germany.
The TV spots create strong and - in the best sense of the word - "strange" metaphors in which our hero shows how the insurance world feels without CLARK. We found creative ways to visualise our message including CLARKs typical surrealistic and humorous brand experience.
In Collaboration with agency: Jung von Matt
Creative Director: Yulia Rodionova
Brand Director: Tahnee Laternser
Design team: Florencia Lorea, Sophie Andresen,
Begona Santiago, Nicolas Ontaneda, Aya Sakamoto
Brand manager: Donata von Behr
Package 1
