Product Shooting for Insurtech App
CLARK is founded on the idea that the significant things in life should be simple.
With this vision in mind, CLARK created an application which makes it easier, simpler, and faster for consumers to manage their insurances – all in one central app where changes can be done with just a few clicks.
CLARK is a fintech scale-up and positions itself in terms of branding alongside tech companies such as Tesla, Apple, Klarna and N26. A mixture of clean high-tech aesthetics, a premium product and approachability for the user.
ART DIRECTION
The main concept point is that the photos reflect the product and explain it in an abstract visual way. Not only that the product is an app but also that it's a new way of doing insurances: high tech, futuristic, premium, for young professionals.
Transparent textures represent a clear overview of your insurances, transparency which the app provides to customers, stone - as a reliable element, represents trust; neon light - modern, tech touch.
In Collaboration with:
Lena Smirnova & Artem Portugalsky, Sophie Andresen
Stylist: Olive Duran
Make-up Artist: Leana Ardeleanu
Set-Design: Maximus Chatsky & Lena Smirnova
Models: Elena Deger, Gaius Okami